{"id":3971,"date":"2011-06-23T06:48:09","date_gmt":"2011-06-23T10:48:09","guid":{"rendered":"http:\/\/www.thelifeliterary.com\/?p=3971"},"modified":"2011-06-23T06:48:32","modified_gmt":"2011-06-23T10:48:32","slug":"a-beverage-with-attitude-summer-watermelon-lime","status":"publish","type":"post","link":"http:\/\/www.thelifeliterary.com\/?p=3971","title":{"rendered":"A Beverage with Attitude + Summer + Watermelon + Lime = ?"},"content":{"rendered":"

My son started a company called Kombucha Brooklyn (KBBK) that makes a fermented tea beverage called Kombucha.\u00a0 He and his wife are the CEO and CFO.\u00a0 You can learn more about the drink (which I love) and the company (which supports them and Rider) from their website<\/a>.\u00a0 Here is an email he sent me last week.\u00a0
\n<\/span><\/p>\n

Babu,<\/span><\/em><\/p>\n

We are close to getting all of our labels reprinted, and launching two new flavors.\u00a0 The Watermelon Lime flavor is holding us up.\u00a0 Neither my design team nor J and I can come up with a name that we like.\u00a0 Here are some of the ideas our design team came up with:<\/span><\/em><\/p>\n

Watermello
\nSummerlime
\nSummer Dayz
\nWatermelon Twist
\nWater Mellow<\/span><\/em><\/p>\n

Take a look at the label I attached.\u00a0 It holds a wealth of ideas.\u00a0 Our design team is pushing to come up with something better and I agree.\u00a0 Look at our other flavor names:<\/span><\/em><\/p>\n

Blue Green Envy
\nUrban Passion
\nStraight Up
\nGrape Equalizer
\nRed Ginger<\/span><\/em><\/p>\n

They are all different and funky, but still convey what is inside the bottle.\u00a0 That is very important.\u00a0 The name has to relate to the flavor in some way.\u00a0 People shouldn’t have to search for the flavor.\u00a0 But as Kombucha Brooklyn, we need to represent ourselves in the word game.\u00a0 You dig? \u00a0 Anyway, give it a shot.\u00a0 We are looking to get these to print ASAP, so you kinda really have only one, maybe two nights.<\/span><\/em><\/p>\n

Here is the verbiage on the label he mentioned:<\/span><\/p>\n

Our signature craft-brewed kombucha skinny dipping in a pool of watermelon juice…with a slice of lime.\u00a0 Get your party on!\u00a0 It’s always summer in this bottle.<\/span><\/em><\/p>\n

And under the name of the product: Tart-N-Juicy Summertime Splash<\/em><\/span><\/p>\n

Other verbiage on the label, generic to all of his Kombucha flavors: Seduce your mind, Restore your Body<\/em>, and Kombucha Lives! You can too<\/em>, and A Living Probiotic Drink<\/em>, and, finally, A Detoxifying and Energizing Elixir<\/em>.\u00a0 I actually wrote several of these when the company was still very new.<\/span><\/p>\n

Why am I mentioning this now?\u00a0 Because coming up with names is word play for me, a literary exercise.\u00a0 Really, it’s a fun literary game.\u00a0 My goal was to come up with ideas that included the concepts of watermelon, lime, summer and a Brooklyn attitude.\u00a0 Here is the email I sent him with the list of names I came up with.\u00a0 I knew some of the names weren’t workable, but I write everything down when I brainstorm.\u00a0 Often the unworkable leads to the solution!<\/span><\/p>\n

Dear E,<\/span><\/p>\n

I like the ones toward the end better.\u00a0 I am sending this whole thing, hoping your team will see a word that sparks another idea.\u00a0 Sadly, neither the word melon, nor the word lime are very easy to use in this context.\u00a0 Also, the description on the bottle mentions skinny-dipping, thus I’ve included a few possible names picking up that theme.\u00a0 At this point, I’m leaning toward Mellow & Squeeze, or Mellow, Meet Squeeze.\u00a0 By the way, I like the word mellow in this context since your flavor names all convey an attitude.\u00a0 Also, I’ve tried to stick with summer references.\u00a0 Here’s the list:<\/span><\/p>\n

Mellow Water
\nMelon Tropic
\nLimelon
\nNaked Lime
\nNude Melon
\nCitrimelon
\nWater Gimlet
\nMelon with a Squeeze
\nTight Squeeze
\nBare Melon
\nFree Melon
\nMellow Lime Melon
\nMellow Melon
\nMelon Patch
\nNude Melon Patch
\nMelon Heaven
\nMelon Heaven with a Twist
\nDied and Went to Melon Heaven
\nMelon Ferment
\nScoby Dooby-Doo*
\nPut the Lime in the Melon
\nLi-Melon
\nLi-Melon Dream
\nMelon with a Squeeze (Melon without a squeeze is like a pie without the cheese… mention this to mom)
\nLimelon Delight
\nMelime
\nMelime Pie
\nMellon Lime Pie
\nKey Melon
\nMelon Breast Stroke
\nMelon Freestyle
\nMelon Dream
\nSexy Melons
\nSexy Melon
\nSex in the Melon Patch
\nMelon on the Beach
\nWeekend Lime Melon
\nKick Back Melon
\nMelon Lime in the Shade
\nCool Summer Delight
\nSummer Dreams
\nSecret Water Hole
\nMy Melon Heaven
\nMy Mellow Heaven
\nMade in the Shade
\nShady Delight
\nSensual Summer
\nLime it Up
\nBeach Party
\nSummer Beach Party
\nEndless Summer
\nForever Summer
\nForever Mellow
\nMellow Summer
\nA Dip in the Sun
\nSecret Skinny Dipping
\nCool and Easy
\nSmooth Sailing
\nA Different Drummer
\nPut the Lime in the Melon Nut
\nThe Lime in the Melon Nut
\n(What color is the new flavor?\u00a0 Try inserting that color in the following ideas)
\nMellow ____
\nMellow ____ on the Beach
\nSummer ____
\nNaked ____
\nCool ____
\nPretty in ____
\nSkinny dipping ____ Heaven
\nVacation ____
\nMelon Vacation
\nMellow Vacation
\nVacation Breeze
\nEndless Vacation
\nNaked Vacation
\nAfternoon Nap
\nA Squeeze in the Hammock
\nBurst of Vacation
\nA Sip of Vacation
\nMelon Escape
\nMelon Getaway
\nMellow Getaway
\nMellow on the Beach
\nMellow Sip
\nSip of Mellow
\nMellow with a Squeeze
\nMellow & Squeeze
\nMellow, Meet Squeeze
\nPut the Lime in the Mellow Nut
\nMellow Nut
\nLime in the Mellow Nut
\nMy ____ Mellow
\nSummer Mellow
\nMellow Escape
\nMellow Breeze<\/p>\n

*Kombucha is a non-alcoholic, fermented tea.\u00a0 The culture the brewer puts into the sweetened tea to make the process happen is called a Scoby, thus the humorous, but obviously unworkable name idea.<\/p>\n","protected":false},"excerpt":{"rendered":"

My son started a company called Kombucha Brooklyn (KBBK) that makes a fermented tea beverage called Kombucha.\u00a0 He and his wife are the CEO and CFO.\u00a0 You can learn more about the drink (which I love) and the company (which … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[602,604,603],"_links":{"self":[{"href":"http:\/\/www.thelifeliterary.com\/index.php?rest_route=\/wp\/v2\/posts\/3971"}],"collection":[{"href":"http:\/\/www.thelifeliterary.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.thelifeliterary.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.thelifeliterary.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.thelifeliterary.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3971"}],"version-history":[{"count":26,"href":"http:\/\/www.thelifeliterary.com\/index.php?rest_route=\/wp\/v2\/posts\/3971\/revisions"}],"predecessor-version":[{"id":4006,"href":"http:\/\/www.thelifeliterary.com\/index.php?rest_route=\/wp\/v2\/posts\/3971\/revisions\/4006"}],"wp:attachment":[{"href":"http:\/\/www.thelifeliterary.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.thelifeliterary.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3971"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.thelifeliterary.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}